“The opportunity to talk directly to the public within the city environment is crucial for a business such as ours. We fly to Turkey and beyond Turkey offering some of best routes to Africa, Middle East, Far East, India, China and Asia from UK, and we’re looking to promote that fact to people before they book their next flight. In Manchester, where the audience consists of people who come into town for sport, business, music and culture, it’s necessary for us to maintain a consistent brand presence in the heart of the city, but in a way that doesn’t restrict us to specific locations, such as shopping malls, the airport or train station; taxi advertising presents us with the perfect solution to this.
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Cengiz Turksoy, Manchester Director
