Miele 2015 campaign - W1 - Washing Machine
This campaign is the second occasion on which the high-end appliance brand has used taxi advertising to target cosmopolitan urbanites. Delivering campaigns with a ‘premium’ effect, taxis are the perfect method for securing a broadcast audience for the Miele W1 washing machine, and in addition, taxis deliver one-to-one dwell time with an AB audience of taxi passengers, as they take a ride across London.
