L'Occitane en Provence 2018 campaign - New Flagship Store Now Open - 74 Regent Street

20 years after opening its first boutique on Regent Street, L’OCCITANE returned to the famous road with their first UK flagship store with the help of a campaign with Ubiquitous taxi advertising. Their London campaign consisted of Liveries, Rear Windows, Tip Seats and Receipts over the 4 weeks.