Eurostar 2014 campaign - #BetterCloser

In 2014 Eurostar teamed with Ubiquitous for the '#BetterCloser' taxi advertising campaign. The leading travel and tourism client booked Tip Seats, Receipts and 10 unique Liveries in London running for four weeks. Each driver was provided with a briefing sheet educating them on the '#BetterCloser' campaign making them excellent brand ambassadors and providing passengers with an engaging marketing experience.