PR Event

Chantecaille’s beautiful Rose de Mai taxis truly blossomed outside their London Press launch at the prestigious Arts Club in Mayfair.

The exclusive beauty event exhibited their up and coming AW17 product range to high profile journalists and key industry influencers. During the event, the striking rose designed taxis showcased outside of the venue ready for their photoshoot with the Chantecaille team including the Founder’s daughter, Alex Chantecaille, Vice President of Sales and Promotions.

Staying true to the brand’s preeminent quality, Chantecaille ensured that their valued guests continued to be appreciated after the event by providing them with their very own Chantecaille taxi to chauffeur them to their workplace.

Anna Shearer, Chantecaille’s Marketing Assistant commented that “the event was a huge success and the journalists loved the taxis as did Alex Chantecaille!”

Coinciding with Her Majesty The Queen launching the Baton Relay at Buckingham Palace on Commonwealth Day, our Tourism Australia taxis encouraged the UK public to travel down-under for the highly anticipated sporting event.

Encouraging the general public to “swap the cold for gold,” the taxis additionally promoted a competition in which a trip to the Gold Coast for the Commonwealth Games was up for grabs!

Marking the start of the Commonwealth Baton Relay at Buckingham Palace, the Australian Press rushed to London to feature the event and making their grand appearance on Australian television, two of the wrapped taxis were featured in a Channel 7 News Broadcast! The segment discussed the purpose of the branded taxis and their impact in London - the iconic cabs became a hit overseas!

In a bid to promote Australia to the UK Market, three of the branded taxis also took part in a photo-shoot alongside Steven Ciobo, Minister of Australia. Incorporating iconic London backdrops and their Evening Standard newspaper cover, the images became popular online.

From 1st – 24th December 2016, one limited edition Mr Porter taxi was stocked fuller than Santa's sleigh with Christmas gift delights!

Surprising one lucky passenger every day, the Mr Porter taxi driver presented a free, beautifully wrapped gift to a lucky passenger, at the end of their taxi journey.

Accompanied by the spoken message “as it’s the season of goodwill, Mr Porter are giving away exclusive gifts to exclusive passengers, today you are that special customer", Mr Porter's taxi driver helped to sperad some high-quality Christmas cheer across the Capital.

Ubiquitous ensured that the cabbie was 'brand educated' beforehand, including a face to face briefing in which the driver was enlighted about the brand's target audeince. This allowed him to gain a wider understanding of who each gift was suitable for, ensuring that Mr Porter's brand experience was delivered to the right type of person.

With premium goodies including, a Gucci card holder, cashmere scarf, Master & Dynamic headphones and a Kingsman tie, Mr Porter really did make their passengers feel lucky!

As official sponsors of The House 40th Anniversary Celebration, Boeing ensured that guests were fully looked after, by providing branded taxis to transport them to and from the big event.

Being readily available for any guest who needed a lift, the three taxis travelled in a convoy around Westminster, whilst creating a strong brand presence in a key strategic area.

Photos of the taxis were included on the event invitations, so that the guests were able to easily spot a cab to hail. Once the event started, all of the taxis remained on hand for the whole evening and showcased just a few steps away.

To end their night with a Boeing gesture, the taxis provided the guests with a complimentary ride to any address or train station within Westminster borough.

Opening their largest store in the World, Lego’s new home in Leicester Square was un-boxed in style on stroke of 12pm on 17th November and officially opened by London Mayor, Sadiq Khan.

The taxis were used for official opening event photography and shared on social media to tease the public prior to the opening, and on the big day, to draw attention on the opening, two of the vibrant taxis were booked to showcase within the vicinity of the store for the press call. Additionally, the taxis had the important job of transporting VIPs to the store in time for the grand reveal, ensuring they arrived on time and in Lego style. 

Attracting large crowds, eager fans were keen to be the first customers inside and couldn't believe their eyes when the store was revealed to include unique large Lego structures including Big Ben and a London Tube train; and not a brand to miss a trick, Lego couldn't resist including their branded taxis within their celebrations too.

The London public and overseas tourists were thrilled to see an iconic brand on an iconic vehicle - this fun and creative taxi advertising campaign also generated social media interaction through the hash tag #LegoStoreLondon, which saw users uploading photographs of the taxis they spotted.

During London Fashion Week A/W 2016, two of the world’s renowned fashion publications ELLE UK and Schon!, had sole use of their very own Cheap Monday taxi to transport their team to the LFW shows.

Each magazine posted photos of their Cheap Monday taxi on their social media channels, which created high quality responses from fans.

The main focus of Cheap Monday’s PR strategy was social publicity, which they certainty achieved with help from the iconic and eye-catching taxis.

“Both ELLE and Schon! Have said how useful the taxis were for transporting the team between shows and how fantastically helpful the drivers were.” – CANOE INC

Well-known for their affinity for collaboration, Tommy Hilfiger teamed with Top Model Gigi Hadid in September 2016 for a nautically-inspired women's collection.

Surprising her fans, Gigi announced that she would be flying out to debut her highly anticipated collection at Berlin’s annual fashion festival; Bread & Butter, so marking Ubiquitous’ first international PR job, 2 branded taxis made the drive from London to Berlin to celebrate the Partnership.  Proudly emblazoned with the hash tag #TOMMYXGIGI, the taxis were used for a variety of promotional work during their stay in Germany.

The taxis began their international venture by showcasing at fashionable Soho House, whilst bloggers attended an exclusive clothing fitting. Once their fitting was wrapped up, the bloggers were transported (along with their shopping bags), by the iconing branded taxis, excitedly sharing their experience on their blogs and social media pages.

The bloggers were also transported to the official launch date of TOMMYXGIGI at Bread & Butter and much to the delight of Gigi’s fans, the taxis parked up outside the Berlin Arena in between transportation duties; this allowed guests to have their photograph taken next to a taxi prior to seeing Gigi and her collection.

Completing their trip in Germany, the drivers were given the special task of looking after Gigi's family on their final day. Flown over from the Netherlands by event hosts Zalando, Gigi’s family were able to site-see in true VIP style in two TOMMYXGIGI taxis. Taken to all of the famous landmarks including Check Point Charlie and The Brandenberg Gate, the taxis also made a special stop at the Tommy Hilfiger Store.

Providing the perfect photo opportunity, Gigi’s Aunt featured a family photograph on Instagram. The taxis were so well received, that Gigi’s family requested that they take them onto the airport at the end of their trip!

During Summer 2016, Capital FM hosted a unique game, which required special guests to take part in London-based challenges. Sponsored by Coca-Cola, the game helped listeners win exclusive prizes, such as trips to LA, depending on the Celebrities‘ scores.

Three Coca-Cola wrapped taxis performed a huge role, being responsible for shuttling special guests Will Manning, Conor and Jack Maynard, and Dodie Clark to the locations of their unique challenges and for filming and photo opportunities.

Not only did the nation hear about Coca-Cola on the radio but also through social media, as footage of the activity was uploaded live. 

For The 2016 Wimbledon Championships, Anakena Wines, who are sponsors of British Tennis, made sure that the iconic taxi put their brand front-of-mind during the tennis action!

Anakena ensured that their VIP guests were properly looked after from the very beginning of every match day, by providing a personal Anakena taxi to transport them to and from the Championship event.

During the evening matches, five of the taxis formed a striking convoy around The All England Lawn Tennis Club, displaying a strong brand presence.

In the run up to the UK release of Universal Pictures "Central Intelligence", Kevin Hart needed a form of transport to get around London. What better way than in a London Taxi!?

With his very own liveried taxi, Kevin was able to race against co-star Dwayne "The Rock" Johnson's bus through London, during their promotional tour.

Used for a variety of filming and photography events, Kevin was so impressed with his ride that he shared it on his Instagram account; racking up a total of 267K likes!