Traditional Formats continue to grow in Q1
The UK OOH industry continues to move from strength to strength in 2026. This month, Outsmart, the trade body for the OOH advertising industry, reported +10.1% growth in revenues for traditional OOH formats. The good news matches an impressive +15% year-on-year growth across the whole channel.
The continued growth of OOH is being driven by advertisers looking for formats that combine broad reach with memorable brand experiences. Ubiquitous is playing an increasingly important role in that mix, offering advertisers the flexibility to reach affluent urban audiences; supplemental areas many traditional formats simply can't reach.
So what makes Taxi Advertising such an effective part of today's OOH landscape? Here are four reasons brands continue to choose the channel.
Taxis go where other formats can’t: Taxi Advertising spends 80% of its time on streets with no other OOH, facing wealthy audiences that typically fall into higher acorn ratings.
Brand building that works: Post-campaign research regularly tells us that those who recall seeing Taxi Advertising are more likely to show positivity towards the brand. It builds real connections between you and your audiences.
Taxis are a multiplier: OOH formats like Taxis have been found to multiply the effect of other channels in a mixed-media campaign. For every £3 spent in store thanks to OOH, £2 is spent online.
Effective reach across the UK: The Ubiquitous team has operational bases around the UK, including Liverpool, Manchester, Edinburgh, Glasgow, Birmingham, Nottingham, and of course, London!
The Ubiquitous team has been putting captivating campaigns on the streets of the UK for over 20 years. In 2026 alone, we’ve helped brands like Charlotte Tilbury, Schweppes, Tresemme, and Lululemon bring their creative campaigns to life.
As investment in OOH continues to grow, brands are looking for formats that don't just reach audiences, but leave a lasting impression. Taxi Advertising continues to prove it can do exactly that, and Ubiquitous is proud to help some of the UK's best-known brands make the most of every journey. Start your journey today by contacting the team at sales@ubiqtaxis.com
Sources: GPS data, 2023, Attest Research, Group M research