Outsizing - with Taxi Advertising!
Brand fame is the widespread recognition, cultural relevance, and top-of-mind status that a brand can achieve to make it a part of everyday conversation. If these metrics sound appealing, you’d be wise to think about an OOH format like Taxis. In continuing with the educational insights offered by industry body Outsmart’s ‘Superpowers of OOH’ series, today’s superpower focuses on brand fame. The evidence of this superpower comes from Rapport’s ‘Standing on the Shoulders of Giants’ research. The Peter Field and Les Binet authored study reported that Out-of-Home can amplify your brand fame by 89%.
The UK’s leading Taxi Advertiser weren’t surprised by the research. We have plenty of examples from our survey partners Attest to prove the brand-building effects of Taxi Advertising. Research completed post-campaign for a finance brand saw increased awareness, recall, and purchase consideration among those who recalled seeing the branded Taxis. The survey revealed that among those who recalled viewing a branded Taxi, 62% would consider purchasing from the brand. Even more encouragingly, 82% of those who recalled the Taxis stated that they trusted the brand. It proves that Taxis offer brands a beneficial relationship built from meaningful engagement.
Outsmart’s ‘Superpowers of OOH’ is a great educational opportunity for brands new to the world of OOH. For the Ubiquitous team, they’re also a reminder of the power that the format has in delivering impact for brands, regardless of their size or mission. Using the Rapport research, it’s clear how Taxis are able to amplify brand fame:
Taxis create surprise: Surprise is an emotional intensifier. When audiences are caught off-guard by the peculiar shape of a branded Taxi, it helps the memory stick in the brain.
Taxis build meaningful relationships: The inherent trust that audiences have in the London Taxi means that they’re already more willing to build relationships with substance. This pays dividends for the brands and advertisers who choose Taxis.
Taxis are tangible: As a format that exists in the real world, Taxis can use this physicality to magnify their x-factor. Whether that’s a piece of furniture strapped to the top, or influencer pickups and drop offs, you’re spoilt for choice with Taxis.
While Rapport’s ‘Standing on the Shoulders of Giants’ reported that Out-of-Home can amplify your brand fame by 89%, we’d argue that it’s difficult to pay attention to the numbers when the Taxi Advertising looks this good. After all, it’s just another day in Taxis!
Interested in learning more? We’re always free for a chat.