Melia Hotels 2014 campaign - Premiering 2014

Ubiquitous created the "Premièring in 2014" taxi advertising campaign for Melia Hotels International to support the opening of their two new hotels in Ibiza and Majorca. The Travel & Tourism campaign ran across the following taxi formats; SuperSides, Receipts and Tip Seats in London for 4 weeks in April. By uploading images of the taxis to Instagram with the #captureme, lucky spotters were entered into a prize draw to win a weekend at one of the two luxury European hotels.