3 Benefits to Taxi Advertising in London
Ubiquitous has had an action-packed 20 years as the UK’s leading Taxi Advertiser. But really, it’s our fault. We find it hard to say no! When HSBC wanted to fill a taxi with tennis balls, we naturally said yes. And when Fenty wanted to put a giant lipgloss on top of a taxi, we were inclined to say ‘yes, let’s!’.
For us, taxi advertising remains a daily thrill that we love to share. So, why would we say that you should advertise on the iconic black taxi?
Target affluent audiences all in one place
The London Taxi covers more miles than most, and often in highly affluent areas of London. From the high-earning C-suite professionals who commute into The City and Canary Wharf, to the wealthy tourists who love frequenting Knightsbridge and Mayfair, London truly has it all. Visit Britain data agrees that London is not just a destination for overseas tourists. It’s a tourist bubble for UK residents too. UK residents represented 4.4 million visits to London from UK residents (representing a juicy £16.9bn in spending).
Wrapping a taxi with your brand is an illustrious way to get face-to-face with an audience that regularly enjoys ‘spoiling themselves’. They’re also more likely to recall seeing advertising on the exterior of a taxi. Route data tells us that a midweight campaign in London will receive nearly 30 million impacts from ABC1 adults!
An emotional connection
We have a habit of forming emotional connections with inanimate objects because they become useful tools to reminisce and recall memories. Taxis are inherently trusted by the public. They’re recognised as the real deal by 77% of Londoners! This ubiquitous icon enjoys a familiarity across the globe that is hard to compete with. It’s a shared history that can reflect positively on your brand, inspiring meaningful engagement between you and your ideal audience.
Taxis tie campaigns together
There’s no shortage of traditional and digital billboards, and D6’s around London. It’s an enticing prospect for brands that want to stamp their personality all over the city. So, how does taxi advertising enter the mix? Traditional formats have a handy habit of extending visual statements and delivering the extra coverage it deserves. You can think of a taxi like the natural partner of a unique, colossal digital site, adding coverage by acting like a multitude of smaller posters.
Our work with Paypal is a clever example of how multiple formats are greater than the sum of their parts. Paypal’s campaign saw a network of captivating roadside D48s and D6s screens together with the famous Piccadilly Lights. This thoughtful campaign was aided by a format famous for the mental recall that it inspires. It’s a clear example of how taxis can tie a London campaign together.
So, for access to an affluent audience at the point of consideration and spend, plus head-turning emotional resonance from a global icon, you can’t go wrong with a hard working moving format like the London Taxi! The team at Ubiquitous are firm believers in the power of the format for inspiring recall and action among audiences. Our track record speaks for itself.
Interested in learning more? Fill out the contact form here or get in touch with our friendly sales team at 020 7291 3700. We’re also easy to contact at info@ubiqtaxis.com.
Sources: Visit Britain, Q3 + Q4 2024 IPS GB Nations and Regions Inbound Update, YouGov Profiles GB, Route Data 2025, based on 150 TXE SS in London for 8 weeks in September, https://pmc.ncbi.nlm.nih.gov/articles/PMC7445186/, Internal Ubiquitous research, public perception on taxi audiences, Attest Research for Roberto Cavalli, 2024