Breaking The Mould

We are objectively drawn to the unexpected – whether in art, or in everyday life, our brains are wired to spot what stands out. Memorable and eye-catching advertising can rely on the same principles.

As a Taxi Advertiser, Ubiquitous is inclined to use Taxis to explain how.

Like a Pink taxi in a sea of black ones.

The Von Restorff effect

The Von Restorff effect is a psychological phenomenon where an item stands out because of its distinctiveness. Like a brightly coloured taxi in a sea of black ones, a unique OOH special build like a taxi can distinguish a product with 6x times more efficiency.

Or these Havaiana taxis in all their glory!

Disruptive Familiarity

When a well-known object like a taxi is altered unexpectedly, unconscious bias forces us to reassess what we’re seeing. Research tells us that dynamic creative can increase brain responses in relevant audiences because it can disrupt what we think that object is.

Taxis are more than just a sight for sore eyes. Besides their numerous trips through affluent postcodes, taxis are full of surprises at every turn.

You can’t keep your eyes off this Anthropologie Taxi either.

Sources: Clear Channel and Talon research.