Have a holiday from Hummus!
The Ubiquitous team were pleasantly surprised to learn (from our savvy Group Head Louise Walsh) that today is International Avocado Day! Although the weather in London is rainier than we might like, our friends at Holy Moly | B-Corp™ have just the solution to celebrate...
...Have a holiday from Hummus!
It was an absolute pleasure to work on this playful taxi campaign for Holy Moly. A special thank you to all involved who brought this spectacular campaign to life.
And it turns out that humour and relatability work wonders for a branded campaign! Recent research from BillUps has detailed how brands can create viral moments with impact with OOH. The humble taxi is just one nifty method to capture online attention and transform it into adoration.
Embrace humour and relatability. “Incorporating relatable themes and playful elements”, as the BillUps study suggests, can help brands foster a connection with their audience and encourage sharing, comments, and discussion. The unique shape of a taxi provides plenty of space to let your message shock, entertain, and delight – whatever you fancy.
Leverage cultural moments. BillUps research continues to suggest “aligning a campaign with significant cultural events”, which can amplify reach and relevance. We’d like to think that taxis are a bit like a Swiss Army knife: They’re great for brand-building efforts, but they’re also excellent for PR efforts like swarms or influencer pick-ups/drop offs. Swarms are just one example of how taxis can be scheduled to completely takeover a location and give your brand the share of voice it deserves.
Contact our hardworking PR team if you’d like to know more about creating an in-person activation with impact.
Be bold and unconventional. BillUps really said it best – “OOH advertising provides a canvas for brave ideas”. Taxis are certainly a different offering compared to conventional billboards. And we know, thanks to Clear Channel research, that unique advertising leaves a lasting impression in audiences thanks to the disruption it causes!
Encourage engagement. BillUps conclude that “brands can encourage consumers to engage both offline and online”, extending its reach and impact. Attest research for a high street brand found that audiences in central locations that viewed a branded taxi were more likely to share a photo of that same taxi online.
So, whether you’re enjoying some guacamole and dip, or singing up a storm with a mariachi band, the Ubiquitous team are confident that a taxi might have had something to do with it. For reach, recall, and boundless creativity, you can’t go wrong with a London icon.