Hot on the heels of the release of Bad Idea, Right? singer-songwriter Olivia Rodrigo took a refreshing approach to get fans excited for the upcoming release of her sophomore album GUTS.

Creating a uniquely London experience Olivia brought her music directly to the streets. A purple-wrapped taxi served as her mobile studio, catching the eyes of dedicated fans and curious passersby. This unconventional idea not only promoted her album but also engaged with people on a personal level.

A highlight of the tour taking to TikTok to share a performance of the single from the back of a Ubiquitous taxi The video gained over 1 million likes and reached more than 5.5 million viewers. This Social element extended the taxi’s reach beyond the streets of London, enabling fans worldwide to share in the excitement.

The destination of Olivia's taxi tour was an exclusive secret gig for fans at the Hawley Arms in Camden.

Olivia Rodrigo's taxi tour success was a result of collaboration among Universal Music Group, Polydor Records, Havas Entertainment, Talon, Ubiquitous Taxis and the artist herself. Olivia Rodrigo's London taxi tour demonstrated that artists can still find new and personal ways to engage with their fans as well as share to a global audience.

Image: Moët & Chandon taxis, Moët & Chandon Champagne Bar at Harrods

Firefly, the next-gen mobility advertising solution with best-in-class digital car top and in-car screens, announced today that it has officially expanded into international markets with the acquisition of London-based out-of-home company Ubiquitous, leading provider of UK taxi advertising throughout the main Cities in the UK.

Speaking to Firefly’s continued mission of democratising mobility through advertising in the digital-out-of-home (DOOH) industry, Kaan Gunay, Co-Founder and CEO of Firefly says, “We are very pleased to expand our international footprint. We have been a disruptor since our launch in 2017, and we expect to continue that trajectory going forward.” Ubiquitous is the UK market leader in taxi advertising with a 40-year history. The company has experienced strong growth post pandemic as commuter and tourist travel has returned. OOH advertising remains as popular as ever and can be seen in the quality of the customer base that Ubiquitous enjoys.

“Ubiquitous has historically focused on using data analytics and technology to help improve customer advertising effectiveness and so the opportunity to accelerate digital transformation in partnership with Firefly makes sense on multiple levels,” said Andrew Barnett, Founder and CEO of Ubiquitous. “Our mission is to use advertising in a smart way to understand real-world behaviour, and we know that with Firefly we will be able to continue that vision and take it to the next level. It has been fun and rewarding to build a business for the second time, thanks in large part to the amazing efforts of my wonderful team, but now is the right moment to take things to the next stage. We are excited to partner with Firefly to grow Ubiquitous and Firefly’s global footprint together.” Firefly acquired Strong Outdoor in 2020 and Curb Taxi Media in 2021 and now operates in twelve U.S. markets, as well as ad hoc pop-up markets for specific client needs or campaigns.

Launching the first-ever mobile hologram in 2020, Firefly’s award-winning campaigns create buzz and generate impressions online and at the street level. In addition to digital car tops, the company has expanded its suite of products and solutions for advertisers in the last year, including experiential marketing, vehicle wraps, and programmatic opportunities, as well as Firefly En Route™, an in-car tablet.

Firefly also announced a partnership with Hyundai in April 2022, which encouraged EV adoption among rideshare fleets and drivers. For more information about Firefly, please visit fireflyon.com

Utilised for its unique ability to achieve high frequency and reach, the iconic London black cab is an advertising opportunity that shouldn’t be hastily overlooked. Taxi are an efficient media choice within the wider out-of-home (OOH) mix, but sometimes the challenge of creative raises a flag that is impossible to ignore.

Obvious as it may seem, taxis don’t fall within the spectrum of standard OOH specs, meaning adapting assets to best utilise its SuperSide and Livery formats can create more design questions than it does solutions - which is where Ubiquitous steps in to help.

The most indisputable challenge is long-copy. Most forms of OOH advertising don’t face the constraint of constant movement. Taxis do, which proves a difficulty when your campaign assets contain lots of copy. It’s important in these cases to consider that every part of the cab is a communication opportunity - not just the more spacious door areas. Every curve is a chance to promote a message; a website, an action, a brand value, a collaborator. Although taxis spend time paused on curbs and taxi ranks, they spend considerable time in action, meaning your best foot forward is clear,well-scripted copy that leaves an impression without overwhelming road side audiences.

Klarna’s latest activity—their #WhyPayNow campaign—was a copy-led brand awareness initiative that used hard-hitting facts to underpin their interest free message. Edited down to a sentence per side and carefully set within the taxi space, the final executions were clear, concise and memorable.

Marketing Manager Mark Godfrey agrees, “Our campaign was copy heavy and we relied on Ubiquitous to ensure our message had maximum impact and clarity, utilising their knowledge and expertise of the medium.”  What does this mean?  Well, for us here at Ubiquitous, this means ensuring the client’s message sits in the optimum position on the taxi; utilising the space to ensure not a word is missed, whether in motion or at a standstill.

Taxi advertising is typically a medium on which people shy away from copy-led creative. When, in actuality, the old ‘work smarter not harder’ adage applies; make your copy work for your medium, not the other way around.

Another challenge that brands face is working with pre-existing assets, not necessarily created with taxi advertising in mind.  Taxis are often booked as part of an integrated campaign, so it’s not unusual for assets to have been finalised for more straightforward OOH specs such as billboards or 6 sheets, that benefit from a standard horizontal or vertical format. The challenge, then, comes in adapting those.

Most recently, Cointreau enlisted our help to re-edit existing creative to best fit the SuperSide format. Taxis were included as part of a wider execution that included OOH, VOD, digital, and print; understandably, creative existed within the confines of those resolutions.

We took the rectangular composition and layered creative assets in such a way that the focal point remained, the hero orange tones and colourful illustrations promoting the Original Margarita were not lost, and the overall end result maintained a level of sophistication and brand (and campaign) integrity.

“I worked with Ubiquitous on the Summer 2021 taxi campaign for Cointreau,” says Cointreau Brand Manager Allison Renfrew. “They were incredibly quick and efficient… with very little direction on my part. I am delighted with the outcome and look forward to working with them again in future.”

The easiest way for us to present these solutions to agencies and clients is via our FOC mock up service; a quick way for us to show you the potential of your campaign on both our SuperSide and Livery formats. Pandora, for example, were able to provide us with assets that included a logo, monogram, and colour story specs. The creative design of their Livery taxis was largely influenced by our acute understanding of what works best on these iconic vehicles.

Utilising our mock up service for guidance, we presented the team with a handful of options illustrating what we felt would look most effective for their summer PR activity. The result was a brand colour wrapped taxi that mimicked the creative found on their social channels—an, “Eye-catching and on-brand design,” commented Pandora Brand Marketing Manager Rosie Reeves.

“The team were really efficient and [the taxis] acted as the perfect PR moment, transporting brand ambassadors to and from our Pandora in the Park event in style.”

Though the challenges of taxi advertising may at first appear considerable, there are many effortless solutions – really, creative should be the last reason to shy away from taxis. But, in case you don’t know where to start, luckily, we do.

Manchester: a city of busy bees - the UK’s first industrialised city.

It has a population of around 2.7m people, which has experienced a fairly steady 0.73 growth rate for the past decade ^{_{(macrotrends)}}, helped by the magnetic pull of its burgeoning media, research/life sciences and professional services industries and its three universities.

With an economically active population, Manchester is an attractive city for outdoor advertising – OOH media there delivers 1.3bn impacts across two weeks – two thirds delivered via classic OOH and one third via digital (which is growing). Such is the reach of OOH that 97% of Manchester’s population will see some form of OOH every fortnight - and 11% of the GB population will see it too _^(Route).

Within the Manchester OOH landscape the ‘big reach’ opportunities are roadside, bus and taxi advertising, and for the best combination of audience profile and reach, it’s the taxis that shine through.

Happily, after 12+ months of on/off Covid-19 lockdowns, Manchester is coming back to life. The Bloomberg Pret index (for which Pret a Manger provides weekly sales data) pins Manchester as 71% recovered, versus pre-Covid data – Manchester having taken a massive hit during Covid.

Along with the rest of the UK, very little OOH media was booked in Manchester during the first 12 months of Covid – ordering people to stay indoors is a fast way to get OOH kicked off a marketing plan. However, now that Manchester city centre is the busiest it has been since the start is the pandemic _{^{(Huq Industries)}} OOH is experiencing a comeback.

So back to that topic and how best to reach the most economically active Manchester consumers. Some legwork through the Route data reveals that taxi advertising is the broadcast OOH opportunity that is most likely to be seen by ABC1s, and even more so, by ABs. In fact, taxis also do well in comparison to other OOH for visibility to ABC1 cosmopolitan women and are on a par with bus for reaching 18-34s.

Manchester’s retail sales index has settled back to approximately where it was in Feb 2020 _^(GMCA) – we say ‘settled’ because it was at +10% - the effect of ‘revenge spending’ perhaps. Being majority located in high footfall areas as they work the streets for fares, branded taxis are an efficient way to reach those shopping on Manchester’s retail hotspots. A decent volume, 4-week SuperSide taxi campaign in Manchester will reach 6/10 ABC1s 3+ times.

For brands that are (re)opening in the city’s malls, taxi advertising is one of the most efficient ways to deliver reach of mall shoppers. More than 7/10 people who shop at malls in Manchester will see taxi advertising in a fortnight, compared with media in-mall, which will barely reach 3/10 across the same period ^_(Route).

So to create brand awareness and achieve broadcast message reach in Manchester this year, think ‘black taxi’. This global icon and high quality, Covid-safe environment, is ideal not just for passengers but for brands too.

To find out more about taxi advertising in Manchester, and beyond, drop our media team a line [email protected]

DATE: 29th November, 2019

Ubiquitous and Curb Mobility (owner of Taxi Media™) are delighted to announce that Ubiquitous has acquired Taxi Media’s UK taxi advertising business.

Ubiquitous prides itself in bringing innovative, knowledgeable and accountable best-in-class service to the taxi advertising market. The transaction will enable Ubiquitous to further develop its industry leading offering.

For Curb Mobility, the transaction enables an increased focus on its market-leading UK taxi payment systems business, its own industry leading taxi media offerings in the U.S. and the global expansion of its payments and mobile ridehailing platforms.

The transaction reflects Ubiquitous’ commitment to the taxi advertising sector and the Ubiquitous team looks forward to working with Taxi Media’s UK customers and suppliers going forward.

Andrew Barnett, Managing Director of Ubiquitous, said: “At a time when advertisers are increasingly looking for more impactful and innovative ways to engage their target audience, the Taxi continues to be an iconic and essential part of the out-of-home advertising mix. I am delighted we have acquired Taxi Media’s UK Taxi Advertising business and look forward to offering ever greater service to our taxi advertising clients.”

“Combining these two talented media teams will give UK advertisers more efficient access to larger inventory and uniform product innovation,” said Amos Tamam, CEO of Curb Mobility, “while at the same time speeding expansion of the Curb Mobility digital media offerings in the US and accelerating development of our market-leading UK taxi payments business.”

END 

For enquiries regarding UK taxi advertising opportunities please contact Ubiquitous.

How two leading cosmetics brands added that certain personal touch to their high-reach taxi advertising campaigns.

Chantecaille

Botanical skincare and cosmetic specialist Chantecaille recently returned to taxi advertising to help promote their new Lip Cristal collection – every sale of which will see a tree planted in Kenya to help off-set C02 emissions and the effect of climate change on our planet. This ethical message is promoted strongly on both the exterior and interior of their taxis, alongside a beautiful creative that shows polar bears – one of many of Earth’s creatures suffering through climate change – amongst hues inspired by the glacial environment. Quite an unusual angle for a beauty brand to take.

So why do this and why use taxis to promote it? Well in June 2018 Alex and Philippe Chantecaille travelled to the North Pole with The Perfect World Foundation and experienced an intrepid journey into nature and a deep education into the mounting crisis of global warming. They returned from their polar journey committed to find a way to inspire action and change and have used the city-centre reach of their taxi advertising to do so. 

To further promote this great idea (and their new lipstick), Chantecaille harnessed the combined power of the iconic black taxi and social media, by hosting an event at the Savile Club in Mayfair, at which one of their taxis had its interior transformed from practical grey upholstery into a beautiful botanical winter environment. The taxi was on hand to transport VIP guests to and from the event and the unique interior encouraged guests to take to Instagram, to share the beautiful taxi and its environmental message.

M·A·C

Make-up brand M·A·C have hit the streets with a multi-creative SuperSide taxi campaign in London, Manchester and Birmingham. With the aim of dominating the city centres, the brand for all ages, all races and all genders created the #MEETYOURMATTE campaign, focused around three different matte lipstick textures.

For those that don’t know, M·A·C is a proud and prominent supporter of London fashion and when taxi advertising is booked to run concurrently, they often leverage their investment to promote the brand at London Fashion Week.This year was no different and saw M·A·C use two of their taxis for VIP transport during LFW events, providing a bespoke branded service that kept M·A·C front of mind with the social influencers and bloggers enjoying the rides.

To bring the brand to consumers, in addition to the huge audience reach achieved by the taxi campaign, M·A·C were able to harness the unique brand-to-hand opportunity presented by the taxi drivers; our hand-picked ambassador cabbies were able to hand out product samples to female passengers during LFW, allowing them to try the product for themselves, see all the shades on offer and walk away from their taxi ride with a positive brand experience.

New audience insights commission by Ubiquitous in partnership with YouGov

The black cab has long been considered a luxury form of transport, known for helping London’s time poor business men and women get around the city. Through our GPS studies we can show that black cab drivers chase the money; circulating frequently in areas of London where those with money work, shop and play – such as the City, Canary Wharf and the West End. This behaviour, along with strong audience credentials, has seen Ubiquitous deliver successful campaigns for many clients and brands looking to target London’s High Net Worth audience - particularly brands in the finance sector.

Recently, in partnership with YouGov, Ubiquitous commissioned a study to find out more about the “hard to know” investors these finance brands are looking to reach, to reassure our clients that the money they invest in taxi advertising is spent efficiently and that taxis are an effective communication channel.

Our YouGov research piece aimed to:

• Understand the key lifestyle and attitude differences between those with an independent financial advisor (IFA) and those without.
• Ask about media preferences including visibility and opinion of taxi advertising.
• Help our clients better understand the role of taxi advertising when targeting High-Net-Worth’s in London.

Using YouGov Recontacts we identified 1,700 respondents who live or work in London earning over £35,000 pa. including 500 respondents earning over £50,000; we also split this sample 50:50 by investor and non-investor. Using these respondents, we were able to build a profile of what a typical IFA user in London might look like and how they differ from those with less to invest.

The IFA investor has a broad range of investment products, but like most they started out by simply investing with stocks and shares and have since evolved their investments, with the help of their IFA, to a portfolio of more sophisticated, higher risk / return products. It’s important to know that these people are confident in their investments, and over the course of the next 12 months, 50% of them are looking to invest even more.

So, what does the typical IFA user look like? It may be no surprise to you that they are far more likely to be male and aged 45+, earning over £45,000 with an estimated wealth value of £250,000 plus.  He lives out in the leafy London suburbs with his wife and children and commutes into London by rail. Although they work full time they only come in to London 3+ days a week, however, this doesn’t hinder the relevancy of taxis as a way to target them. In fact, in a typical week, 50% will use a black cab for work at least once. After work they can be found socialising in London’s bars and restaurants – those with an IFA drink 3 times as much as those without and their drink of choice? A Guinness! When they’ve finished their drinks they’re significantly more likely to jump in a black cab back to the station, compared to those without an IFA. These HNW individuals are also 7 times more likely to notice taxi advertising – perhaps because the black cab forms part of their everyday life.

The IFA investor audience comes across as more ‘traditional’ than those without an IFA; for example, they favour classic OOH over new digital formats. Given that they commute by rail it’s not surprising that the adverts at stations capture their attention, and there is n expectation to see finance and investment brands advertised here. Probably because aside from taxis this is the other environment where finance brands target this audience.  Route shows us that rail is the most efficient environment for reaching AB’s in London, however the potential reach is less than 50% the potential reach of the black cab, making taxis a great compliment. Away from OOH, radio and press were considered high quality formats by this audience and perhaps, unexpectedly the most listened to commercial station was Capital FM. Reassuring news for many of our finance clients who often book taxi advertising as part of an integrated campaign with rail, radio and press.

For this audience the black taxi forms part of their everyday life; it’s their transport of choice for business and leisure, and this makes them very aware of the advertising. They choose to pay a premium when they take a taxi, but they appreciate the quality in the service. These people like ‘premium’, and to them a black cab is part of their premium lifestyle. They associate valuable qualities such as ‘trust’ and ‘corporate stature’ with the brands that choose to advertise on taxis.  

In summary, those with an IFA and more than £250,000 invested are the most interesting people to many of our clients. Taxi advertising is highly visible to them – cabs form part of their lives; in fact, the more they have to invest, the more frequently they use taxis. Importantly, those who are planning to increase their investments in the coming year are even more likely to notice taxi advertising. Taxis represent valuable qualities for brands such as trust, quality and stature and there is an expectation to see finance and investment brands advertised here. The evidence from YouGov certainly suggests that the iconic black cab has an integral role to play for any brand looking to target London’s high-net-worth audience.

The iconic black taxi, London’s #1 design icon and a first-class public service, is also an out of home advertising opportunity that reaches 8/10 Londoners every two weeks. The very robust media argument that can be made for taxis within the OOH mix on Route, reassures that taxis are an efficient media choice, but beyond the media decision-making we sometimes find that brands need our help with designing adverts for taxi formats. It might sound a little obvious to say this, but taxis are not a standard shape with a flat surface; they have curves instead of right-angles and they’re always on the move too! Combine these facts and it could be easy to feel creatively challenged. However, it’s worth rising to the challenge because the black taxi is a global icon, and there is big opportunity here for a brand to own it – with the added benefit of course, that taxi advertising reaches a huge amount of people.

Long-term/short-term, tactical or brand? Firstly, which format suits your campaign needs? There are two classic taxi formats, the SuperSide taxi and the Livery taxi; SuperSide taxis have advertising across all 4 panels down each side of the taxi, below the window line and a Livery taxi is a complete ‘wrap’ of the taxi – simple as that. SuperSide taxis are most often used in high volume for short-term, tactical campaigns and the Livery format is most frequently used for longer-term brand building because the brand has more space to work with, without having to think too much about tactical messages. Either way, every taxi we sell is 100% exclusive to one brand, inside and out.

The question of copy. Let’s not forget that your advert is on a moving vehicle, which will be driven amongst high rise buildings, alongside buses, past pedestrians and pavement socialisers; every angle can be seen and is a communication opportunity. Good taxi creative will consider the unusual space of the taxi – utilising the larger areas for bold graphics and copy and the smaller areas, such as above the wheel arches, for logos, websites or social media. As a basic rule we recommend that any copy on the outside of your taxi is short and punchy; even though taxis do spend time in slow moving, city-centre traffic or on a public rank, they’re mostly on the move, so make your advert bold and simple. The ideal place for long copy is on the interior tip-seat panels – every taxi has at least two and they’re directly in front of passengers throughout their journey, which in London traffic can be well in excess of 20 minutes! For that brand-to-hand take-away reminder of your campaign, add branded receipts to your taxi campaign.

Owning a global icon. If your brand owns a colour, then use it to take over the iconic taxi shape for instant brand recognition. A colour-led campaign will cut-through the busy streets and trigger valuable consumer connections and build awareness. It’s also worth remembering that an advert becomes more meaningful when created to be in context with its environment, so think about tailoring your brand message to the iconic black taxi, the knowledgeable drivers or to the city. Brands that think contextually look smart and will benefit from strong emotional responses that drive word of mouth sharing.

Taxis in the media mix Adding taxis to other OOH media is proven to improve reach, however taking a creative that was originally intended for a portrait format and repurposing for a landscape taxi can be a challenge, but there is nothing that cannot be overcome! Many of the brands we work with have original artwork intended for magazine or other OOH portrait formats, so at Ubiquitous we offer a free creative service that works with brands and their agencies to achieve the transition from portrait to landscape, to effectively deliver the brand message.

Fancy a ride? At Ubiquitous we have a dedicated events and experiential team who can create bespoke brand activity using branded taxis. This might be VIP rides, store showcasing, city-centre convoys or product sampling. This is a great way to capture imaginations and drive online awareness via social media. Additionally, if you want to turn heads, our production team can advise about taxis special-builds, if you wish to enhance either the interior or exterior of the taxi with features. Whether it’s a straight-forward SuperSide campaign or Livery campaign with experiential, with a little guidance and creative thinking, we’re helping brands to maximise the potential of their taxi advertising, so their campaign can deliver more than great audience reach and city centre stand-out; creative shouldn’t be an obstacle when it comes to taxi advertising with Ubiquitous.

Anyone who has visited London will know that those who drive the iconic black cab are some of the hardest working Londoners, picking up and dropping off busy people right across the city, day and night. This legendary work ethic is great for Londoners, but as a taxi advertising media owner, it means that we are often asked by agencies and brands, ‘Where do my taxis go?’ Do they really visit train stations several times a day? Do they spend a lot of time in the Square Mile and how often do they cut through Soho?

Until our recent GPS study of taxi behaviour, beyond common sense and driver feedback, we had no hard evidence with which to answer these questions. We concerned ourselves instead with the equally valid question, who sees taxi advertising? The answer to the latter has been provided by Ubiquitous joining Route, the audience research and measurement body for GB outdoor media. Importantly, Route not only enables us to define target audiences, it also allows us to credibly assess the audience (and budget) efficiency of taxi advertising in the context of an overall media plan – insight that has been invaluable to the strength of our media planning knowledge, enabling us to position taxi advertising as an ‘audience first’ opportunity.

Route has proven that taxi advertising – perhaps the most mobile of all OOH formats – is seen by high-value, well-defined audiences in London; however, unlike most OOH formats, taxis aren’t in fixed locations and this, (which may be perceived as a negative by some) lies at the heart of the format’s greatest strength: reach. Most fixed-location posters and billboards are simply not reaching many additional people over time - instead they’re reaching the same people more often. This is not the case with taxis and it’s most definitely due to hard-working cabbies who take their taxis the length and breadth of central London.

Yet reassurance that the taxi campaign will be present in certain areas of London is still sought. Indeed, just when you think you’ve met the expectations of the industry by heavily investing in an audience-led approach, you realise that in practice, media planners and brand managers really do want to know about campaign visibility by area. In short, location does matter, and in the last six months I feel that location is back in the driving seat, spurred on by ‘digital first’ OOH campaign briefs. So perhaps (and despite best efforts), ‘audience first’ is still an idea, or perhaps I should say an ideal, in an industry that seems to be increasingly fixated on sites, coupled with the theory that the delivery of a high value audience is assured because the site is labelled as ‘premium’. This is not necessarily the case though, especially for some of the roadside large format Digital OOH sites, as Route analysis testifies.

However, the idea that audience can be defined by location is not a total red herring. Most people in Central London for example, are sociable, employed, high-spending potential customers; we know that some areas attract certain types of people, often defined by nearby hotspots of industry, tourism, entertainment or retail. Mayfair is where wealthy people are likely to spend time, Shoreditch is known for its innovative tech-heads and late night scene and Fitzrovia for its media professionals; socially we head for areas where we know we’ll be hanging out in a like-minded crowd.

So getting back on point; here is the crux of why taxi advertising is so interesting to brands: taxis are very efficient at growing reach of the most economically active people, simply because they have no fixed location. Route has already proven that taxis deliver high reach of valuable people, but our new GPS study tells us why. It’s hardly surprising is it? If you were a cabbie you’d head for the streets where people are busy and have money to spend. Just one Ubiquitous taxi will deliver advertising up and down the streets of London’s wealth areas, (Mayfair, Knightsbridge, the City and Canary Wharf), many hundreds of times in a month, which makes perfect sense when you consider what Route tells us about the efficiency of taxi advertising to deliver high reach of wealthy audiences, especially when compared to other London OOH environments.

When you learn that the Ubiquitous taxi fleet is making more than half a million journeys within the West End each month, it becomes clear why taxi advertising and media on the Underground make an effective combination to reach Millennials working in London. Let’s not forget London’s important retail streets, like Regent Street and Oxford Street – high street fashion brands absolutely want to be seen in these streets and so favour the location assurance offered by bus advertising; yet even a light-weight taxi campaign will visit these major retail streets more than 300 times a day, so consequently (and confirmed by Route), will be very efficient at reaching ‘Urban Woman’ or fashionistas on these streets and beyond.

This GPS study, undertaken and modelled by Arkenford, has gathered thousands of hours of data about taxi behaviour; not only has it added to our media knowledge, but combined with Route it adds much needed context to the who and the where of taxi advertising in London and goes a long way to explaining the reason why taxi advertising punches above its weight in terms of both audience profile and reach.

So location does matter, but it’s not as straightforward as ’build it and they will come’; it’s about displaying advertising in those areas where well-defined audiences already exist, and taxis have a very unique way of achieving just that.

Chantecaille’s beautiful Rose de Mai taxis truly blossomed outside their London Press launch at the prestigious Arts Club in Mayfair.

The exclusive beauty event exhibited their up and coming AW17 product range to high profile journalists and key industry influencers. During the event, the striking rose designed taxis showcased outside of the venue ready for their photoshoot with the Chantecaille team including the Founder’s daughter, Alex Chantecaille, Vice President of Sales and Promotions.

Staying true to the brand’s preeminent quality, Chantecaille ensured that their valued guests continued to be appreciated after the event by providing them with their very own Chantecaille taxi to chauffeur them to their workplace.

Anna Shearer, Chantecaille’s Marketing Assistant commented that “the event was a huge success and the journalists loved the taxis as did Alex Chantecaille!”