Movember, the month formally known as November, is all about bringing back the moustache, having fun and doing it for a serious cause: men's health - specifically prostate cancer, testicular cancer and mental health.

This Movember, Ubiquitous is helping to promote awareness of men’s health by backing the London Cab Driver Challenge, complete with a promo Livery taxi and its Ubiq ‘Mo Bro’ driver, Ian Buckler, who’ll be growing his mo for Movember! The London Cab Driver Challenge calls on London’s black cabbies to get behind the moustache and help start conversations around men’s health.

So guys, this month, don’t be surprised if your cabbie is a Mo Bro or Mo Sista who kick starts a chat about Movember and looking after your health as well as your moustache! Oh and don’t forget to look out for Ian in his Movember taxi – tweet a picture of his cab or his mo to #Movember.

Not a cabbie? No problem! Here at Ubiquitous we have a few of our own Mo Bros and Sistas taking part in Movember and we’ve set up a Team Ubiquitous page so you can watch our progress and make a donation! Set up your own individual or team page here.

There are now official Movember campaigns in 21 countries and to date over 4 million participants have signed up to, raising £345m globally; the Movember foundation has now funded over 800 programmes around the world.