A Taxi Burst in Birmingham?

Birmingham has plenty of claims to fame. While it is the home of heavy industry (and heavy metal), for Ubiquitous, it has a well-earned place in media plans thanks to the Birmingham Taxi Audience!

And it’s no surprise either. If you were throwing a party, you’d be wise to invite the Birmingham Taxi Audience. They’re a social bunch who are more likely than the national average to recommend the products they see on billboards and posters to family and friends!

It’s hard to narrow down why Birmingham delivers, but the Ubiquitous team have managed to focus on some of our favourite reasons.

An engaged audience. 

Attest research for a high street make up brand found that Birmingham audiences that recalled seeing a branded taxi were more likely to buy the brand the next time they shopped for beauty products (1).

Now we see you! 

A midweight (150 frames) campaign for 8 weeks in Birmingham will receive nearly 2m impacts and be seen 7 times each by an ABC1 adult aged 25-54 (2).

A social bunch. 

53% of the population show low TV consumption habits (3).

So go on. If Birmingham has been on your to-do list, it might be time to bite the bullet and book in some time with Ubiquitous. For access to an engaged audience that loves taxis as much as you do, it must be Birmingham.

(1) Attest Research

(2) Route Data

(3) YouGov Profiles