My thoughts on 20 years
I’ve been incredibly lucky to join the ranks of Ubiquitous in its 20th year. I’m not new to media or OOH of course. But I am new to a company known as the UK’s largest Taxi Advertiser.
Besides the people and the work, it’s been a pleasure to be surrounded by so much knowledge and insight. But again, that’s what you get from 20 years of operation!
Here’s some of my favourites.
Attention to detail makes the difference
At Ubiquitous, you’re working with people first. You’re meeting new people, catching up with regular clients, and representing the business from the first handshake. With this comes a commitment to excellence.
If there’s one thing that’s struck me during my time at Ubiquitous, it’s the meticulous attention to detail in every department and from every member.
So, where does this come from? Having met Co-Founder Lisa Barnett, I think it’s clear where this consistency in attention to detail comes from. It’s a reassurance for clients that encourages people to book again. And it’s a great way to conduct business.
Clients come first. Every. Time.
There’s a part of the presentation where a client, Marina Martins, of Granado, praises Co-Founder and former CEO Andrew Barnett for going above-and-beyond. It proves how important it is to put time and effort into our relationships because people notice.
We’re always told that the way we conduct business in 2025 is changing. I’d disagree. I think the anecdote from Marina proves that if people are making the business decisions and signing off on campaigns, your priority should be to put them first. Ultimately, it’s you and your business that reap the benefits.
It leads me onto another important lesson…
Trust is the thread that connects everything we do.
Successful businesses are built on a foundation of trust. Andrew Barnett, the Founder of Ubiquitous, explains trust from a unique perspective: he didn’t just trust the format – he had to trust his business intuition when starting Ubiquitous.
We already know that Ubiquitous becomes the leading Taxi Advertiser in the UK. But he had to trust in himself to make that vision a reality.
It shows how trust threads everything we do. We rely on the trust of our network of clients and agency partners to sign off on important campaigns. You can’t ignore such a strong human emotion, especially now.
The black cab truly is an icon
You can’t write about Ubiquitous without acknowledging the black cab. For lack of a better word, it is an icon. I enjoyed hearing Nick Bell, the CEO of Mediabridge, say that although the word icon is overused, an exception can be made for the black cab.
What does it mean to be an icon? Well, for a format like taxis, it highlights its resilience. It’s a testament to the power of traditional mediums in delivering high-quality work that lets brands take the spotlight.
In conclusion
It’s certainly been a pleasure to celebrate with Ubiquitous on this milestone. It seems there are no shortage of lessons when the iconic black cab is involved. To our clients, agency partners, and industry friends, it’d only be right to say thank you – it’s your trust in Ubiquitous that has made this journey so enjoyable!
Really, I think the last lesson is that if you want to plan a party, get in touch with the team!
As always, we can’t wait to hear from you. Please contact myself or your local Ubiquitous rep on 020 7291 3700.