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It was important for us to create something that would really break the mould and stand out within the luxury watch category. The iconic synergy between the London taxi, the Hitchcock-led creative and the famous brands available at Watches of Switzerland made this campaign an obvious choice for us. The Liveries will ensure we are raising our brand profile as well as generating awareness of the store opening, whilst engaging a high-quality target audience right across the capital.

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Nikki Cartwright, Head of Retail Marketing at Watches of Switzerland