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The main objective of our campaign is to raise awareness of Nutmeg and the services we offer to a financially-minded and time-poor audience. The premium black taxis complemented the other media we ran, including tube and train advertising and internal taxi tip-seats allowed us to communicate with passengers throughout their journey, offering them the opportunity to upgrade their ISAs and benefit from reduced portfolio management fees – all via a special offer only available from nutmeg.com/taxi.

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Iqbal Gandham, CMO