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With many Brits preparing to travel abroad over the summer period, this time of year is crucial for a business like ours. We wanted to launch a campaign that would provide travellers with a range of currency exchange options in order to ease some of the stress associated with planning a holiday. Alongside our advertising efforts in print and on the radio, the taxis will broadcast our key message that where our services are available online and at the airport, changing money becomes a more convenient task.

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Elvin Eldić, Head of UK Retail at Travelex