“

Our aim was to raise the awareness of the airline, its destinations and competitive fares in our highly aggressive and price sensitive industry. We experienced a steady rise in direct bookings to our website – flytap.com – which was emblazoned on the taxis, and the London ticket office experienced many more people visiting them for fare & availability enquiries, while mentioning they had seen “TAP Taxis” buzzing around London with a pricing message.

In short, we believe we have gone a long way towards attaining our goal, in which Ubiquitous Taxis has played an important part.

”

Graham J. Irwin, Marketing Manager