““For us, taxis are a proven media which allow us to target our audience in a cost effective manner time and time again. Taxis are seen across London and specifically in key business hubs all day long, attracting the attention of the professional community and allowing us to broadcast our message in a unique manner, at a time when these people are often bombarded with advertising throughout their day. After the initial success of our first taxi advertising campaign in 2013, we increased the number of taxis in our second campaign and incorporated Vito taxis, allowing us to harness up to 1/3 more of taxi space.”
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