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In Early 2006, LG became the launch advertiser for Ubiquitous Megasides, with a 3-month campaign featuring the LG U880 mobile handset on 200 London taxis.

The campaign objective was to retain our high-level advertising profile, whilst using a more cost-effective, longer-term media platform. To measure effectiveness, we carried out awareness research, which revealed that during this three-month period LG exceeded its awareness targets for 2006.

The results confirmed for us that Megasides are a unique, cost-effective and highly visible media, which, when combined with the professional, passionate and enthusiastic service offered by Ubiquitous, delivered an excellent return on investment.

As a result of this success, in March 2007 we repeat-booked the Megaside campaign with Ubiquitous for our new handset, Shine.

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John Barton, Sales & Marketing Director