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We’re proud of where we’ve come from, but now we’re so much more than our iconic clog…we’ve evolved. This campaign aims to change customer perception of our brand, encourage them to take a fresh look at us and join our evolution. In this, our 10th anniversary year, we believe through taxi advertising we will instantly capture the attention of a wide London audience and achieve fantastic, all-access visibility this summer.

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Michael Marshall-Clarke, European Marketing Director