Being a brand that fulfils a desire to order takeaway food, Just Eat is focused on reaching and acquiring an audience who frequently dip into their pockets for the convenience of having someone else do the cooking. This includes ABC1 adults who like to plan a night in with a takeaway, as well as those who are time-poor and find themselves ordering a takeaway on the spur of the moment.. Additionally, the Find Your Flavour campaign is aimed at urbanites who are serious taste-seekers; those who like to experiment and try new foods.

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"Our long-term strategy with Ubiquitous has delivered us great stand-out in London, a key market for us. Our striking and iconic taxis keep Just Eat front of mind on London’s streets in key areas and at key times of the day. Taxis play a pivotal role in our media mix and are a vital awareness-driving platform for us."

UK Marketing director, Just Eat