For this media first campaign, we partnered with MediaCom and Mobsta to utilise GPS data from the wrapped American Airlines taxis, to understand where the taxis were travelling in London. This knowledge informed the mobile ad strategy, ensuring that those who had been in proximity to the taxis would be served the American Airlines mobile campaign.

The activity proved the positive effect of a moving media channel (taxis) on brand awareness and successfully demonstrated an increase of purchase intent of 10% amongst all adults exposed.

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“Knowing American Airlines is all about innovations. Our flights from London give travellers the most connected experience, with on-board Wi-Fi being at the very heart of this offering. That's why we're proud to work with MediaCom and Mobsta to push digital innovation and offer this exciting media first.”

Director of Global Marketing, American Airlines