YOPA
Adding taxis to a national media plan to improve reach of light TV viewers
Yopa is a full-service estate agency providing dedicated local agents to guide you through your house sale from valuation to completion. However, unlike the high street, Yopa charge customers a low fixed fee rather than a percentage commission and, as more and more people aim to avoid the hassle that comes with buying and selling homes the traditional way, online estate agencies are rising in popularity. To push themselves to the forefront of consumer minds, Yopa launched the 'Seriously, Why Not?' campaign to build awareness of their affordable, simple and smart way to sell your home. request the full case study
“We chose taxis to raise our brand awareness in London to target homeowners in a high impact way, the format really stands out and the coverage has been excellent. Ubiquitous have excelled at every step of the process.”