What is a Livery?
You’re always learning something when you hail a ride with the UK’s leading Taxi Advertiser. Today, we’re learning about another format you might have seen rolling past – the Livery!
It’s an attention-grabbing format that captivates wherever it goes. Here’s everything you need to know about one of our Ubiquitous formats: the Livery.
Livery or full wrap
‘Livery’ or ‘full wrap’ means covering the entire taxi with advertising. Interestingly, the term has feudal roots and refers to the distinctive colours, branding, or design that marks ownership. In a modern setting, it’s one way to completely wrap a Taxi in the distinguishing features of your brand. Liveries are different to our other format, Supersides, which refers to two single advertising panels on each side of the Taxi.
Liveries are an attractive option because they offer great visibility thanks to the increase in advertising space. They work best in campaigns planned for seasonal, annual, and one-time events planned in advance, and for PR campaigns that utilise the eye-catching full wrap.
Why choose a Livery?
There’s no right or wrong answer here. However, the Ubiquitous team agrees that a Livery makes a definitive statement: they grab attention and keep it because your brand has completely taken over the unique shape of an iconic London Cab. This captivating phenomenon is known as the Von Restorff effect, where uniquely shaped objects become memories in our brains because seeing them breaks up the monotony in our everyday lives.
Have we piqued your interest? Ubiquitous is always happy to advise whether a full wrap Taxi is the right option for you.
Memorable recent campaigns
Standing out is what Liveries are all about. That’s why we asked the whole team to name some recent stand-out Livery creatives.
Where to next?
The Ubiquitous team is well known for delivering campaigns that are creative and impactful. From roadside OOH to PR activity that captivates online and offline, the iconic London Black Cab is Ubiquitous.
We have plenty of exciting deals we’re sure you’ll love. Contact the team today to learn how we can bring your ideas to life!