Taxi Advertising in Birmingham
Birmingham is a lively city with a proud industrial history. From the vibrant bars heaving with throngs of excited revellers, to the pumping concert venues that host some of your favourite bands and artists, Birmingham is an attractive city for potential advertisers.
We’ve seen our fair share of campaigns in Birmingham. Here’s why the Ubiquitous team believe taxis make sense.
Birmingham is a social city.
Key areas like the Bullring, Grand Central, High Street, and the Jewellery Quarter attract a wide mix of shoppers, students, and commuters, perfect for brand visibility. These locations are more than just an iconic backdrop. They’re where your ideal audience is planning their next purchase.
A recent piece of research from Initiative, together with MAGNA global and TikTok for business, suggests that brands can build cultural relevance through immersion. Taxis create this immersion through the frequency and exposure they build over thousands of daily trips. Route data tells us that even a midweight campaign (150 frames) in Birmingham will receive nearly 2m impacts and be seen 7 times each by an ABC1 adult.
This immersion continues thanks to the effortless engagement that Taxis foster with curious audiences. Attest research for E.ON in Birmingham confirmed that among those who recall taxis, we see higher levels of engagement. They were also more likely to view the brand positively and act after viewing the Taxis – including searching online or considering switching energy providers. It’s concrete proof that the immersive nature of physical formats like Taxi Advertising capitalise on the social activity of the audiences that follow them.
It’s a dynamic city.
Birmingham is a city renowned for its thriving creative scene, with plenty of brands calling Birmingham home. Taxi Advertising is an expressive format that makes sense in a city whose cultural footprint reached £1.1bn in 2024. Taxi Advertising benefits from discerning audiences because It’s a tangible format that exists in our world, creating memories that stick in our brains.
International Skincare and Beauty brand, The Body Shop, recognised the appeal of Birmingham for Taxi Advertising. They used taxis as part of a wider activation for their 20th Birthday celebrations. From VIP rides to convoys, The Body Shop had plenty of tools at their disposal to make sure it was an event to remember!
It's not just for Brummies either!
We love the Birmingham audience for their social nature, their love of live music, and the arts. It’s worth mentioning that it’s those same traits that make Birmingham such an attractive destination for both domestic and international tourists too. A record 101.5 million people visited the West Midlands in 2024, proving the pull that cities like Birmingham have for curious tourists.
The Ubiquitous team knows all too well the influence of taxis on international audiences. GPS data suggests that the numerous trips that taxis make past major tourist hotspots makes them ideal for targeting a discerning tourist audience. OOH formats like taxis also prime audiences for purchases too. With 58% of online searches happening outside of the home, tourism operators have plenty to gain.
Ubiquitous is confident we’ve made a compelling case for Birmingham. Taxi Advertising is an easy way to capture the attention of a dynamic city with a creative heart. Thanks to the exposure, frequency, and reach of a Ubiquitous format, your campaign is sure to shine in Birmingham.
Interested in learning more? Ubiquitous would love to hear from you. Fill out the contact form below and we’ll be in touch.