Taxi Advertising and the BAFTAS
The BAFTAS are a prestigious annual awards ceremony recognised as the highest honour in British film and television. Capturing the glitz and glamour of the event sounds obvious. But how can brands and advertisers achieve this?
Luckily, the Ubiquitous team knows an advertising format that always puts in an award-winning performance – Taxis!
An intuitive PR tool.
Taxi Advertising is a fantastic mobile billboard. But it’s also a savvy PR tool that can carry influencers in a portable photo studio, before dropping them off at a premiere or live event. Our work with luxury tequila brand Don Julio, who celebrated their partnership with the 2025 BAFTAS with a clever Taxi PR campaign, highlights how Taxis pull out all the stops. Ubiquitous Taxis picked up and dropped off special guests from the Savoy Hotel to the National Gallery on for a pre-show gala on Saturday, and on Sunday, transported VIPs from the Savoy to the Southbank Centre’s Royal Festival Hall for the BAFTA Awards ceremony.
As you can see from the photos below, the Taxis looked fantastic thanks to their eye-catching creative. And importantly, there were plenty of opportunities to showcase Don Julio’s partnership with the BAFTAS. It proves the unique pull of a distinctive format, and how effective it is for raising the profile of an event when it aligns with its identity and values.
A mobile exercise in branding.
Beyond the thrill of a ride in the back of a black cab, those watching from outside aren’t just watching. They’re engaging and interacting with the advertising they’re watching roll past. The thousands of daily trips that Taxis make every day in key central locations, paired with its distinctive shape, builds mental availability and creates memories that stick in our minds. This is a huge advantage for brands and advertisers because you’re building brand identity (and fostering positive brand recall) naturally. Attest research confirms the impressive brand building power of Taxi Advertising. It found that among those who recalled taxis in central locations, higher levels of positive opinions about the brand were expressed (1).
Where to next?
The Ubiquitous team believe that Taxi Advertising is the perfect tool for capturing attention this awards season:
· It’s a clever PR tool that aids memorable experiential events.
· It’s an eye-catching and unique format that uses its distinctive shape to create memories that stick.
Taxi Advertising offers an intriguing opportunity for established brands and new. Excited to learn how you can put in an BAFTA-winning performance? The team is always happy to help and can be contacted here.