We value property…we value you
Published 25 July 2014
London estate agency MyLondonHome has embarked upon their first taxi advertising campaign with these 10 eye-catching Liveries. The fully-wrapped taxis which are running in line with a radio advert on Classic FM, are on the road for one year, promoting the award-winning estate agent’s high-quality services throughout the capital.
The eye-catching creative depicts London’s iconic skyline and a branded union jack ‘word-cloud’ can be spotted on the roof, comprising the names of the developments and boroughs in which they currently operate. Internal tip-seats allow the brand to communicate one-to-one with the taxi audience during a period of high-dwell and branded receipts will ensure MyLondonHome stay front of mind long after the journey has finished.
Charlie Bragg, Marketing Manager, said: “As a central London estate agency with properties available across the capital, we needed to ensure our presence was felt throughout the city. The London taxi is an iconic vehicle, constantly on the move, providing us with the perfect platform to broadcast our message. Our bright taxis are sure to turn heads wherever they go and we’re looking forward to spotting them over the next 12 months.”
Andrew Barnett, Managing Director of Ubiquitous, added: “Both MyLondonHome and the London cab driver are passionate about their knowledge, and through this campaign, MyLondonHome are able to promote their high-quality service to an urban audience right across the capital, as well as visitors to the city. Harnessing the inside of the taxi via the branded tip-seats ensures MyLondonHome are able to reach passengers during a high dwell time, when no other advertising is distracting them.”