Tate Liverpool and Ubiquitous paint the town blue with new Chagall-inspired black cabs
Published 03 June 2013
This summer, Tate Liverpool will stage a major new exhibition by Russian artist Marc Chagall, and has called in Ubiquitous to bring news of the exhibition to the people of Liverpool via a fleet of branded taxis.
The exhibition is the first major presentation of the artist’s work in the UK for over fifteen years. Chagall: Modern Master will open in Liverpool during the museum’s 25th birthday year and focuses on the artist’s years in Paris and Russia during the period 1911-22.
The taxi campaign, brought to the city’s streets by Ubiquitous and booked through Total Media and Posterscope, depicts one of Chagall’s most iconic paintings, I and the Village. This remarkable artwork is captured on both the interior and exterior of a fleet of taxis in the city and gives the people of Liverpool a tantalising preview of the world class exhibition.
Commenting on the campaign, Jennifer Collingwood, Marketing Manager at Tate Liverpool said, ‘Our Chagall exhibition is the first of its kind in the UK and we wanted to mark this exciting moment with a captivating marketing campaign. Using taxi advertising to attract a broad audience from across the city enables us to ensure that Tate Liverpool captures the attention of both regular gallery attendees and those visiting Liverpool to experience the cities vibrant arts and culture scene.’