During Spring/Summer London Fashion Week 2013, Spanx utilised their sleek British taxi, to take key journalists to various fashion shows. Each journalist had unique access to their own branded taxi throughout the day, which was ready and waiting to be used as desired.

The aptly named ‘Spanx rescue rides’, were a huge success with journalists, prompting them to share their branded taxi experience on social networking sites. Having VIP fashion journalists turn up to a variety of shows in Spanx taxi style encouraged them to socially share their taxi experience online. This enabled Spanx to be associated with London Fashion Week.

“We loved it, and Darren was fantastic we have had so much brilliant feedback on how great he was so please do pass on a massive thank you to him on behalf of myself and our team.” Lauren Matthews, Account Executive; EdenCancan