London Taxi PR launches ‘Safe Partitioned Passenger Travel’ awareness campaign
Published 04 June 2020
With the current Government guidelines declaring that everyone using public transport should observe safe distancing during Covid-19 and ensure that they travel as safely as possible, London Taxi PR (LTPR), which represents the interests of the Licensed London Taxi profession has, in just 48 hours, pulled together a new ‘Safe Passenger Travel’ awareness campaign, which is now live on London's black taxis.
The Taxi campaign promotes two key safety aspects of travelling in a London Taxi: the safe partitioning of the driver and passenger compartments by a partition, which has been a feature throughout London Taxi history, and the sanitising of interiors, which is being undertaken by cabbies between passenger journeys. In addition, it is worth noting that every London Taxi provides access for wheelchairs, supporting those in our communities who may be more vulnerable than others, and offers contactless payment, so no need to handle cash.
Since being kick-started by a significant donation of taxi advertising space by Colts Cabs, one of the Capital's leading black taxi rental companies, many stakeholders in the black taxi profession have donated money and/or ad space to help the campaign gain widespread presence and awareness; Ubiquitous is pleased to be playing a part in this too.
When asked about the campaign, Andrew Barnett, CEO at Ubiquitous said, “We fully support this initiative and we’re happy to be covering the printing costs to get even more taxis featuring this campaign on the road. In black taxis, London has the most trusted cab service in the world, and it’s no surprise to me that cabbies are going the extra mile to make sure that passengers are safe during Covid-19; it’s great to see that being promoted.”
Beyond London, drivers of the iconic Hackney Carriage black taxi up and down the country have expressed an interest in the campaign, so the ambition is to work alongside London Taxi PR to use this advert across the UK to promote the safety benefits that black taxis provide in the era of Covid-19, and beyond.
The campaign emphasises the safety and trusted reputation of the licensed Hackney Carriage service, which has particular value at this time, when people are more likely to be anxious about using public transportation to travel for work, business or for medical reasons, at all times of the day and night.