L'Occitane Hot Air Balloon
Published 05 April 2018
L’Occitane booked their first taxi advertising campaign with Ubiquitous to celebrate the up-sizing of their flagship store on Regent Street.
With an abundance of famous faces and social influencers being invited to their flagship opening party, L’Occitane used their eye-catching taxis to ensure that their guests were transported in style.
Each driver was allocated a specific VIP to transport to and from the invite-only party. Once drop-off was completed, the taxis showcased in close proximity to the store, to further raise brand awareness amongst shoppers on Regent Street. When the party was over, each guest was provided a trip home in their branded taxi, and during the ride they were given a L'Occitane product gift bag.
VIP Guests included Amber Le Bon, Sarah Ann Mackin and Vogue Williams, who was also event DJ. With guests truly impressed by L'Occitane’s gesture, the branded taxis were well documented on social media, igniting brand amplification online - in fact the following day, MailOnline featured images of Vogue Williams departing in her taxi.
Continuing to spread the word about their new Regent Street store, L’Occitane dominated the skyline with their very own bright yellow hot air balloon. Strategically placed next to the Tower of London, the balloon was joined by one of the brand's wrapped taxis, filled with product samples, which promotional staff handed out to target consumers.
A further 3 taxis were hired to rank-up nearby, with Promotional Staff offering complimentary trips to the Flagship Store, so that consumers could enjoy the full brand experience. Photo Credit: Paula Beetlestone.