British footwear and accessories retailer Kurt Geiger created a dual-sided SuperSide taxi campaign to roam London’s streets and create a strong brand presence during London Fashion Week 2018. Featuring various styles from the brand’s new collections, a handful of the taxis were on hand to provide VIP transfers between the LFW shows.

Each taxi was allocated to a specific VIP guest, including Iskra Lawrence, Sarah Ann Macklin and Portia Freeman, to name a few. The taxis ensured that guests would reach each show on time and also doubled up as useful storage space for their luggage and goodie bags.

The VIPs were extremely pleased with the generosity of Kurt Geiger, sharing their experiences on social media to thousands of followers.