To celebrate the arrival of Texas jewellery brand, Kendra Scott’s at London department store, Selfridges & Co., the brand painted London icons yellow, including the city’s most famous icon, black taxi!

To create brand stand-out and a feel-good experience, a fleet of brightly coloured Kendra Scott taxis were used to pick-up and drop-off the VIPs who were invited to take part in the special events taking place throughout the launch month.

Additionally, leading up to the festive holiday season, Kendra Scott were keen to spread even more bright yellow joy throughout London by gifting their female taxi passengers with a very special present.

Handed out by the trusted drivers of the Kendra Scott taxis, the beautifully packaged gifts included necklaces, rings, bracelets and earrings, with a retail value of between 50.00 and £165.00.

Due to the success of the gifting initiative, the brand repeated their sampling activity to distribute their Spring 2018 jewellery collection, during London Fashion Week.