J Crew - Stylish taxis for a UK store launch
Published 21 November 2013
To help celebrate their arrival into the UK, J. Crew teamed up with Ubiquitous to bring ten eye-catching Liveries to London, for a one month campaign.
Adding their American signature to a truly British icon, the brand’s UK launch became the talk of the town, in the lead up to Christmas 2013. As part of their stylish store opening, J. Crew cleverly utilised their branded taxis for a variety of PR activities, which added to the overall effect of the campaign. From showcasing to VIP journeys, all the stops were pulled to ensure their UK arrival was dominant.
The first element of their launch came in the form of an exclusive party, whereby an array of celebrity and style conscious guests was invited to have a first look at the Regent Street store. To add to their high class event, J. Crew turned to their branded taxis to offer VIP guests the opportunity to travel to the event in style. The taxis were not only gratefully received by their passengers, but also provided an excellent photo opportunity, as the VIP guests arrived at the event.
Following their exclusive party, J. Crew opened its doors to the public and their eye popping taxis were on hand once more, to add to the excitement around the launch. Not only did the taxis draw attention from curious passers-by, as they showcased outside of the store, but they were also on hand to offer cherished customers a free ride within Central London!
The free rides came as a great surprise to customers, who jumped at the chance to ride in their own J. Crew taxis. The generosity of the brand created a positive talking point, encouraging customers and passengers to log in to their social networking pages and share their great experience. Overall the taxis provided a strong addition to the buzz and excitement around the new store opening, and helped the client to associate their American brand with the Great British High Street.