French Connection are promoting their latest advertising campaign in London via the country’s most iconic vehicle, the London taxi. The striking taxi SuperSide creative features Troy the magician, whose magic and illusion show is hugely popular on Channel 4.

To give the campaign a playful edge, each driver will be distributing magic cards to their passengers throughout the campaign. Each magic card contains a unique code, which will give each passenger a prize ranging from 10% off a purchase to £100 gift vouchers, when presented in any stand-alone French Connection store, between now and the 31st October.

All FCUK campaign taxi drivers are ‘brand briefed’, to ensure they are able to answer any passenger questions about the campaign. The branded taxis were also seen showcasing outside the exclusive A/W collection launch at the FCUK store on Oxford Street. As the stylish party drew to a close, the branded taxis were on hand to provide delighted VIPs with a chauffeur-driven journey home.

To engage the capital’s cosmopolitan audience even further, French Connection are giving fashionistas the chance to win a £1,000 wardrobe just by sharing a photo one of the magical taxis! By simply Tweeting a picture of a taxi to @FCUK, using #NeverMissATrick, all those who spot a taxi are in with a chance of winning!

Jennifer Roebuck, Multichannel Marketing Director at French Connection, said: “We wanted to showcase our brand in a unique way to reflect our unusual campaign, and London taxis provided the perfect platform for us to do this. We also wished to give passengers something special to take away with them, so in addition to branded receipts, drivers will be handing out FCUK magic cards, which represent a range of different prizes, redeemable when presented in-store.”

Andrew Barnett, Managing Director of Ubiquitous, added: “Taxis are the only advertising medium that frequents every street in London all day, every day, making them the perfect format to target the city’s fashion-forward audience, whether they are out and about shopping or attending meetings. What’s more, interior tip-seats are on hand to communicate further with a trend-leading AB audience during their journey and the magic cards provide a unique twist to the campaign, and a brilliant incentive to passengers.”