Concur deepens brand consideration with long-term taxis

Concur, the leader in employee spend management, recently launched a year-long multi-channel campaign targeting UK businesses named “Conscious Interaction.” The activity has been created and delivered by Maxus For Business, the specialist B2B division of Maxus UK.

The multi-pronged activity leverages the personal nature of event marketing across radio, digital/mobile display, digital audio, OOH and social. The campaign is highly targeted, executing around key business districts, environments and events. A vital part of the activity involves Concur’s fleet of branded London taxis offering free journeys between eight and nine AM, or to and from key events.

When no events are taking place, the taxis will start the free passenger hour from strategically important business locations such as Canary Wharf and Old Street.

On-board, Meshh technology is being used to deliver free WiFi, with a branded landing page within the taxis – a media first, not only for a B2B client.

Jenny Thornton, Director of Field Marketing at Concur, said: “Our target audience of SME decision-makers are incredibly busy and always on the go, thinking about how to save the business money and prepare for growth. This campaign shows how Concur makes life easier by removing process headaches for them as well as their business travellers.”

Commenting on the Concur campaign, Sarah Priseman, Director of Marketing & Planning at Ubiquitous said, ‘This is not the first time that we have showcased Concur on our taxis, so not only are we really pleased to have them back, we are delighted that the brand has embraced the hyper-local content opportunity. This campaign is a world-first – it’s the first deployment of Meshh technology in vehicles, and it’s also the first time a brand has used the full capabilities of technology to provide hyper-local video content combined with free Wi-Fi to taxi passengers.’