On Thursday 10th October, Carven hired 5 of their branded taxis in Manchester for a PR stunt to celebrate the launch of the luxury brand’s new fragrance. Hand-picked ambassador drivers were booked to pick up models and staff from the Premier Inn in Manchester Piccadilly and drop them off in Manchester City Centre for the event.

The drivers showcased their attractive taxis within the city centre whilst the models performed a catwalk through the shopping centre, carrying Carven bags containing the fragrance. Once the stunt was complete, the drivers dropped the models and PR staff back at the Premier Inn!