Carmex - Jump aboard and kiss goodbye to dry lips!
Published 24 April 2013
Illustrious lip care manufacturer Carmex, teamed up with Ubiquitous to feature on taxis for the first time, bringing 5 bright and distinctive Liveries to the Capital for a three month winter campaign.
As a celebration of their 75th Anniversary, Carmex incorporated a twitter competition into their fun and quirky creative, which could be easily spotted on the figure of the iconic black taxi. With the knowledge that social media plays a key role in how consumers find and share brands, passengers and the general public were invited to tweet pictures of the exclusive taxis, for a chance to win sort after Carmex goodies.
The competition not only encouraged an increase in activity on their Twitter page, it also gave the campaign an extra edge, allowing the product to be the solution people turned to during a key seasonal period.
Farrah Gray, UK Communications Manager Carmex “London continues to be one of the most popular destinations for Christmas shoppers across the world, so capturing the attention of these consumers is a key focus for us. Both black cabs and the Carmex® brand are worldwide icons and the combination of the two will help our brand to dominate the streets with an instantly recognisable burst of colour.”