Bank Workers Charity
Published 24 April 2013
In October 2012, Bank Workers Charity teamed up with Ubiquitous to produce 3 light and bright liveries for a one year campaign. The charity turned to taxi advertising in its quest to intensify donation and increase the interventions they are able to make within the financial sector.
To help maximise their campaigns impact, BWC utilised one of their taxis in the Lord Mayors Show parade. Keeping their float simple for optimum effect, 30 walkers followed the positively connoted branded taxi. By using the taxi to this end, the Charity were able to capture the attention of the right audiences and have their name circulated in association with the event, as it hit national press.