Taxis help Aligne launch their latest capsule collection

It’s fair to say that London is inundated with excellent fashion brands vying for attention from a sartorially discerning public. So, how does a brand stand out and celebrate in a way that no one else does?

Think Taxis.

The who, what, where, and why

To celebrate the launch of the Aligne x Elizabeth Day capsule collection, taxis were used for a brand-building effort that travelled through London’s most fashion-conscious postcodes from the 3rd to the 30th March.

However, the celebrations didn’t end there! It’s a well-known fact that you can’t celebrate the launch of a capsule collection on an empty stomach, which is why 5 Aligne-branded taxis were used to pick up and drop off guests at The Dover in Westminster on the 6th March.

Why did taxis work?

Taxis really pulled out all the stops for Aligne. As a brand-awareness tool, a PR tool, and quite simply, a very bold piece of creative, it highlighted why taxis are an obvious choice for luxury fashion brands. Taxis have a constant presence in the same affluent postcodes as the fashion-conscious audiences that love a contemporary fashion brand like Aligne.

And it goes without saying – taxis are chic!