Taxi Advertising on the Catwalk: London Fashion Week 2026
Cutting a sartorial look on the catwalk is a must during London Fashion Week. For brands in the fashion world, can branded opportunities turn clicks, reshares, and reposts into something more?
Trust the UK’s most chic advertising format and you’re sure to be noticed. Here’s how Taxi Advertising can help your brand arrive in style.
Build an authentic narrative.
Audiences don’t want a cheap sell. They want to feel like they’re just as integral to the brand journey as their favourite celebrity. Ubiquitous Taxi Advertising reinforces strong messaging because it evokes an emotional response from the audiences that view them. At a landmark event like London Fashion Week, brands can benefit from the memorable moments that Taxi Advertising creates.
From sampling and gifting to VIP rides that chauffeur the hottest talent, you’re building a story that features your brand every step of the way. It’s a branded journey that audiences can’t help but come along for!
Partner with influencers for real-time storytelling
Brands are creating their own authentic content alongside partnerships. Think social media takeovers, highlight reels, or ‘round-up posts’ that show an unfiltered side of the event. Pop-ups have become a staple because they’re memorable, immersive, and encourage audiences to interact with brands in real life.
Taxi Advertising is an immersive format that invites audiences to come along for the ride. Even better: taxi advertising can deliberately cover all Fashion Week venues, which are often in areas with no other OOH advertising. A Ubiquitous Taxi Advertising campaign for Fenty x John Lewis proves the power of strategic pop-ups that tie into a branded event. Free make-up tutorials, influencer meet-and-greets, and plenty of photo opportunities created organic moments shaped audiences. They created the moments they wanted, building authentic engagement on their terms.
Build organic social moments.
Data shows that six of the ten most engaging branded posts at LFW featured influencers attending events. Whether it’s a GRWM video or day-in-the-life vlogs, influencers bring the energy of LFW to audiences who aren’t in the room.
Taxi Advertising creates moments without boundaries. Our work for Sol de Janeiro at LFW Fashion Week in 2025 proves that influencer content doesn’t just cause a stir online. It provides a sense of excitement for audiences in the real world too.
For brands that want to pull out all the stops this year, building a branded story, partnering with savvy influencers, and creating organic moments online are all key to making sure you’re present from the catwalk to the boutique. And for an advertising format that delivers all this and more, it has to be Ubiquitous Taxis.
Interested in learning more? The Ubiquitous team has some enticing partnership opportunities this year for London Fashion Week. Enquire now to be one of the first to know.
SOURCES: https://www.seenconnects.com/insights/the-secret-to-turning-fashion-week-into-a-brand-spotlight