OOH is more than just Billboards Industry News 17 Mar Written By Lyndon Carney These Intimissimi taxis are a stylish way to create impact We’ll happily profess our love for OOH. However, our friends at Billups identified a common misconception about OOH that stops more people utilising it: “OOH is more than just billboards”.While we appreciate the power of a great billboard or poster, Ubiquitous believes impactful opportunities aren’t limited to the 48 sheet.OOH does brand awareness well, but it can do much more. With the rise of digital omni-channel campaigns, OOH formats like taxis have embraced online and used it to drive action. Research from the Centre for Economics tells us that for every £3 spent in store thanks to OOH, £2 is spent online.Contextual creativity delivers strong ROI. Taxis are an audience-focused format that delivers timely and contextual creative. When it comes to OOH advertising from a marketer’s perspective, 96% of those interviewed by One Screen post-campaign were satisfied with their Return-on-Investment.Traditional OOH formats like taxis are still setting the pace in an increasingly diverse media environment. For impact with flair, taxis should be first in the rank.Sources: GroupM & the centre for Economics and Business Research, One Screen research, and BillUps Case Study Lyndon Carney
OOH is more than just Billboards Industry News 17 Mar Written By Lyndon Carney These Intimissimi taxis are a stylish way to create impact We’ll happily profess our love for OOH. However, our friends at Billups identified a common misconception about OOH that stops more people utilising it: “OOH is more than just billboards”.While we appreciate the power of a great billboard or poster, Ubiquitous believes impactful opportunities aren’t limited to the 48 sheet.OOH does brand awareness well, but it can do much more. With the rise of digital omni-channel campaigns, OOH formats like taxis have embraced online and used it to drive action. Research from the Centre for Economics tells us that for every £3 spent in store thanks to OOH, £2 is spent online.Contextual creativity delivers strong ROI. Taxis are an audience-focused format that delivers timely and contextual creative. When it comes to OOH advertising from a marketer’s perspective, 96% of those interviewed by One Screen post-campaign were satisfied with their Return-on-Investment.Traditional OOH formats like taxis are still setting the pace in an increasingly diverse media environment. For impact with flair, taxis should be first in the rank.Sources: GroupM & the centre for Economics and Business Research, One Screen research, and BillUps Case Study Lyndon Carney
