OOH is more than just Billboards 17 Mar Written By Lyndon Carney These Intimissimi taxis are a stylish way to create impact We’ll happily profess our love for OOH. However, our friends at Billups identified a common misconception about OOH that stops more people utilising it: “OOH is more than just billboards”.While we appreciate the power of a great billboard or poster, Ubiquitous believes impactful opportunities aren’t limited to the 48 sheet.OOH does brand awareness well, but it can do much more. With the rise of digital omni-channel campaigns, OOH formats like taxis have embraced online and used it to drive action. Research from the Centre for Economics tells us that for every £3 spent in store thanks to OOH, £2 is spent online.Contextual creativity delivers strong ROI. Taxis are an audience-focused format that delivers timely and contextual creative. When it comes to OOH advertising from a marketer’s perspective, 96% of those interviewed by One Screen post-campaign were satisfied with their Return-on-Investment.Traditional OOH formats like taxis are still setting the pace in an increasingly diverse media environment. For impact with flair, taxis should be first in the rank.Sources: GroupM & the centre for Economics and Business Research, One Screen research, and BillUps Lyndon Carney
OOH is more than just Billboards 17 Mar Written By Lyndon Carney These Intimissimi taxis are a stylish way to create impact We’ll happily profess our love for OOH. However, our friends at Billups identified a common misconception about OOH that stops more people utilising it: “OOH is more than just billboards”.While we appreciate the power of a great billboard or poster, Ubiquitous believes impactful opportunities aren’t limited to the 48 sheet.OOH does brand awareness well, but it can do much more. With the rise of digital omni-channel campaigns, OOH formats like taxis have embraced online and used it to drive action. Research from the Centre for Economics tells us that for every £3 spent in store thanks to OOH, £2 is spent online.Contextual creativity delivers strong ROI. Taxis are an audience-focused format that delivers timely and contextual creative. When it comes to OOH advertising from a marketer’s perspective, 96% of those interviewed by One Screen post-campaign were satisfied with their Return-on-Investment.Traditional OOH formats like taxis are still setting the pace in an increasingly diverse media environment. For impact with flair, taxis should be first in the rank.Sources: GroupM & the centre for Economics and Business Research, One Screen research, and BillUps Lyndon Carney
