Kick off into winter

Kick-off into winter

After a successful summer of sport, the winter months are sure to offer plenty for the sport obsessed. With nearly half of the UK taxi audience attending a sports event in the last 30 days (vs. 18% of the national average), here’s how Ubiquitous can leverage live sport events for your brand.

✔️ 𝐓𝐚𝐱𝐢𝐬 𝐚𝐫𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭
Industry research found that proximity advertising like OOH resonated with audiences. Taxis regularly visit premier destinations over 8,000 times a month, providing a refined way to engage with affluent audiences.

✔️ 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐚𝐧𝐝 𝐩𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝
The Kantar Media Reactions Research paper for 2024 revealed that consumers overwhelmingly trust OOH, and that they also prefer it to other formats. A tangible, physical format like Taxi Advertising effortlessly connects with audiences.

✔️ 𝐓𝐡𝐞 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
Live sport invokes a feeling of community, inspired by the collective experience shared between fans. Taxi Advertising puts your brand closer to the action at the relevant moments that matter, leveraging the crowds that live sport brings. Relevant messaging at the right moment has been proven by industry research to lead to a 32% increase in brain response.

For recall, engagement, and action, Taxi Advertising will be there to put brands right in the thick of it.