Capturing attention at live concerts

Taylor Swift’s recent world tour proved that she’s more akin to a small economy than a pop star. With iconic acts like Oasis getting back together and Coldplay announcing a world tour, brands shouldn’t stand back and watch – Ubiquitous can help leverage these events for their footfall and audiences.

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐟𝐨𝐨𝐭𝐟𝐚𝐥𝐥, 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭?
During Swift’s concerts at Wembley Park, Transport for London (TFL) data revealed there were 2.87 million exits at Wembley Park Underground Station between June and August 2024, up from 2.43 million in 2019. This tells us that Taxi Advertising has access to a larger audience, plus an audience that is already more likely to view concerts and live music events as a free time activity.

With over a third of mobile searches done out of home leading to purchases, brands can leverage OOH to be there at the moments that matter.

𝐂𝐨𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐭𝐨 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
Ubiquitous elevates other advertising channels in an integrated campaign. This ‘echoing’ effect builds frequency and reach, resulting in engagement, recall, and action. OOH advertisements reach 97% of the UK population each week, meaning that audiences are sure to see your brand’s messaging.

𝐂𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
Brands that understand their target audience can deliver a brand at the right time and place using Taxi Advertising. We know from GPS data that the relevant audience will view a taxi advertisement an average of six times, and in premier retail locations too. Because audiences feel that adverts near a store are more noticeable than adverts in other locations, they’re being primed to spend.

With plenty of artists announcing tours soon, there’s no shortage of opportunities for brands. For a Ubiquitous solution that creates engagement, action, and recall, Taxi Advertising captures large audiences near concert venues, transport hubs, and near retail centres.