Celebrating Burn’s Night in Style
The Ubiquitous team don’t need a reason to talk about why we love Scotland. But an occasion like Burn’s night is a good excuse! For the uninitiated, the 25th January is annually celebrated in Scotland as Burn’s night, a celebration of Scotland’s national poet Robert Burns.
Before the festivities begin, we thought it’d be nice to learn a little bit more about the Scottish audience. Did you know that OOH is one of Scotland’s most consumed media channels, ahead of TV and radio? Ubiquitous services both Glasgow and Edinburgh, offering opportunities for savvy brands looking to stand out from the crowd.
Glasgow
To the West, below the Trossachs National Park, is Glasgow. Glaswegians are engaged, discerning, and tapped into their local community. However, we think that the best way to experience this is to visit it for yourself!
With a Commonwealth Games around the corner (from the 23rd July to the 2nd August!) and a spending potential of £1.3bn, Glasgow is a hive of potential. Taxi Advertising is certainly one way to cut through the noise in a major city. Route data suggests that a midweight campaign (150 Ubiquitous Taxis) in Glasgow for 8 weeks will receive over 15 million impacts and be seen by ABC adults 8 times – each. Attest research suggests that audiences in Glasgow who recalled the taxi advertisement were more likely to view the brand positively. It’s a ringing endorsement for the meaningful engagement and action that Taxi Advertising prompts in audiences.
Edinburgh
As the home of the world-famous Fringe Festival, Edinburgh is an exciting prospect for Taxi Advertising. Beyond their reputation as a culturally discerning audience, they’re already more likely to describe themselves as trendy and social!
There’s concrete evidence for advertisers and brands too. Route data tells us that a standard weight (100 supersides) month-long campaign will achieve 70% cover across ABC1 adults. The Ubiquitous team are keen advocates for taxis in Edinburgh thanks to the impressive results we’ve seen on survey platform Attest. Results for an industry-leading skincare brand saw a majority of the Edinburgh Taxi Audience agreed that black taxis made the brand’s marketing more believable. It reflects the positive engagement that Taxi Advertising fosters with relevant audiences.
For impact, trust, and celebration, Scotland offers plenty. In Glasgow, Taxis engage with audiences thanks to their reach and frequency, while in Edinburgh, they provide an authentic communication channel that audiences reward with their attention. It goes without saying - we’re already looking forward to seeing you there!
Sources: https://oceanoutdoor.com/blog/17-reasons-to-put-scotland-at-the-heart-of-your-ooh-media-plan/, YouGov Profiles 2025, Route data, 2025, Attest research for Boots No.7 and Ubiquitous, 2025, Route data, 2025, Attest research for Boots No.7 and Ubiquitous, 2025