Britain is now Europe’s no.1 for Investment

Britain is now Europe’s most appealing country for investment and second globally only to the US for investment worldwide, according to PWC’s annual survey of global CEOs.

So, how can brands remain Ubiquitous along this positive economic news?

Capture an affluent audience. Flourishing businesses add value to urban centres, attracting business decision-makers and high net-worth executives. Taxi audiences are more likely to out-earn the national representative.

Enhance brand visibility

A taxi makes nearly 7,000 trips each month through financial districts like Canary Wharf. More foot-traffic in bustling financial centres puts eyes on branded taxis.

Strike while the iron is hot

Strike while the iron is hot. Research found that 99% of relevant audiences will take action (search online, in-store, or purchase) after viewing a branded taxi. A branded taxi can take advantage of a bustling market and shrewd audiences.

The UK’s position as a top investment location is a win for the economy, and a win for the UK’s capital cities too. For astute brands, taxi advertising’s unique blend of visibility and impact can create results.