Ubiquitous dazzles at Goodstuff’s Media Owners Session!
On Thursday morning, the Ubiquitous team hosted a media owners session at Goodstuff, the award-winning media planning and buying agency in Southwark. Managing Director Jim Cohen and Head of Marketing David Sore delivered an impactful introduction to the world of taxis together with a live survey conducted in real-time!
The compelling live survey was run using our survey partners Attest. Much to the delight of the Goodstuff team, the Attest platform gave us clear, compelling results in just 15 minutes.
So, how does Attest work, and how can it help you understand your audience better?
So, what is Attest?
Attest is a consumer research platform that allows you to send studies to your target audience in real-time. The platform uses built-in templates and dedicated research support to ask your target audience the questions that generate the most compelling insights. You can then target select demographics and layer audience filters to speak to your ideal respondents.
The Ubiquitous team has seen first-hand how Attest delivers real value to our clients. As part of our service charter, every campaign that is booked with Ubiquitous is offered free-of-charge research using Attest.
Why use Attest?
Attest is intuitive and makes it easy to tailor questions, so you’re only receiving the most relevant insights. There are a range of different ways to ask questions, including multiple choice, long-form sentences, and even photo questions, which we’ve found is a great way to gauge audience sentiment around taxis.
In the Goodstuff live survey that we ran, we asked a UK audience of 100 respondents about whether they’d visited any UK city this week, whether they feel represented in outdoor advertising, and even how much time they spent walking in the city! While this is just one example, it shows how easy it is to adapt a survey to your needs.
While the average survey closes in 1 day and 19 hours, the live survey we mentioned above was answered by the 100 respondents in 15 minutes. Of course, for a survey with more people and from different demographics, you’ll most likely fit into the guidelines that Attest provides above.
Attest supplies results that are representative and balanced because it aggregates an audience of 125 million people in 58 countries. It also uses 3 layers of quality control with automated policing, internal checks for speeding and flat-lining, and regular human validation.
Keen to learn more?
The Ubiquitous team have plenty of experience using Attest. For those interested, we have some fascinating case studies from a diverse range of sectors. Please get in touch with your Ubiquitous rep or fill out the contact form below.
We’d like to thank Goodstuff for the opportunity to host a media owner session. While the live survey activity was a great way to interact with our audience, we’d also like to think that it’s a clear-cut example of our continued commitment to innovation. When you book a campaign with Ubiquitous, you’re not just getting an attention-grabbing campaign. You’re also receiving world-class knowledge that helps brands look their best.
Sources: Attest Overview 2023