Taxis come alive in Liverpool

A Vodafone Taxi proudly rolling through Liverpool

Globally renowned for football and The Beatles, Liverpool’s story runs far deeper.

Luckily, we don’t have to work hard to convince you of that – it was rather effortless to collate the list of reasons you’re about to read below!

Liverpool offers brands access to a vibrant audience with an impressive spending potential of £970m. Check out the list and see for yourself. We’re sure you’re already looking forward to getting by with a little help from your new Liverpool friends.

Hard to ignore. Route data suggests that a lightweight taxi campaign in Liverpool over 8 weeks will receive nearly a million impacts and be seen 8 times each by an ABC1 adult aged 25-54.

Switched on. Audiences in Liverpool are already more likely than the national average to notice advertisements on the side of a taxi.

They’re easy to reach. 50% of the population show low TV consumption habits, making them accessible through varied formats.

A city full of talent. Did you know that the city of Liverpool has created more Number One pop songs than any other city in the world?. Yes, that’s right – it even has a Guinness World Record to prove it.

For an engaged audience that loves to get out and about, you can’t go wrong with Liverpool. The team at Ubiquitous are keen on making sure that more and more brands learn about a Taxi Audience that can be best described as outgoing, and a location that delivers the results that matter!

(1)     CACI data 2024: defined as anything above ‘Accessible Premium’

(2)     Route Data, 2025

(3)     YouGov Profiles, 2025

(4)     YouGov Profiles, 2025

(5)     https://www.bbc.co.uk/news/uk-england-merseyside-67403948